Mr Toast lives in Imaginary World, a dream-like setting that he shares with the rest of the gang: a hard-boiled egg called Joe the Egg, a naïve lemon called Lemonhead, a sophomoric slice of bacon called Shaky Bacon, and an onion with no hang-ups called Mope the Onion.
Mr. Toast has a peculiar sense of humor and he enjoys life's little pleasures such as sunbathing in an open field or trimming the Christmas tree with his friends. He's the leader of the pack and the star of several comics created by American writer and illustrator Dan Goodsell.
The plush toy is shaped like a piece of sliced bread and has wide white eyes, a shy little mouth, and black limbs.
It's made of felt and measures 17 cm / 7 inches in height.