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Window House, Muji’s Prefabricated Homes
Clients can customize these homes to their own liking and decide where to put the windows |
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 Muji’s prefabricated Window House |
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Muji is a multifunctional store where you’ll find items as diverse as wooden desks, house slippers, color highlighters and wood-carved replicas of the New York skyline. This is Japan’s most popular store; you might even say there’s a Muji on every corner in Japan. It’s much like Inditex in Spain, Ikea in Sweden or Starbucks in the USA. Muji has as many sections as a large department store: kitchen, furniture, storage, stationary, lighting… All its products are top-quality, created by major designers and have prices that almost anyone can afford. How do they manage to do this?
Their philosophy is “Quality products without the label” which is what the brand’s full name, Mujirushi Ryohin, means. Designers don’t sign products; they license them to Muji to be sold under the shop’s generic brand.
Muji also reduces the costs of packaging its products by packing them using simple, recyclable materials such as carton or brown paper, the same kind of material used to make paper bags for supermarkets.
This is how Muji is able to offer long-lasting, durable designer products at reasonable prices.
Muji has been selling prefabricated houses in Japan for years. Buyers can customize the homes to suit their tastes, choosing all sorts of accessories such as doorknobs, flooring, lamps, walls… But what really makes these houses stand out is that clients can choose where they wants the windows to go, that’s why the houses is called Madonoie (Window House). In Japan, windows are considered a link between the interior and the exterior, an opening that allows light in and from which one can observe the changing scenery. The window is conceived as a picture frame mounted the signs of the changing seasons that pass through it: leaves falling off the trees, snow… a natural performance that Japanese families can share while sitting together on the couch. For now, Window House exists only in Japan, but if you want to add a window to a wall in your own home, here’s an idea. It’s a lamp called Reveal Light that projects the image of a window onto any wall. Through this imaginary window, you can watch the sunset or the trees swaying in the wind, and all this is made possible by a fan built into the lamp. It works using a projector and you can amplify the image, change its focus or rotate it in any direction. All you have to decide is where you want the false window to go.
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