Functional and designer technology, the one women prefer
Women demand their place among gadget consumers and they are asking for design... Girls know best!
Divine, an elegant Mp3 design
According to the Consumer Electronics Association (CEA) women accounted for more than half the yearly spend on technology. Looking at the American market, as being quite representative in the industry, 34,000 million euros out of the total 60,000 spent yearly in consumer-electronics come out from women’s pockets.
Also, feminine influence turns out decisive for 89% of consumer-electronics purchases. Take good notice of that sirs! Girls have the last word and, to top it all, generally they are quite more critical than men.
As a general rule, few women feel attracted to technology industry catalogues which are usually too masculine. And only one percent of the companies believe that women can create products.
There’s also a disconnection between what a company thinks is “feminine” design and what it really is feminine design. Many companies simplify believing for instance that designing a product for women means painting a gadget in pink colour. First mistake. We are not getting far like that!
A study carried out late 2007 in the UK, gathers opinions from 750 women aged 25 to 45, concluding that although we could say that clearly feminine devices –aimed to a particular genre– do exist, the deciding factors are design and functionality, and not only the colour. A variety of colours is however positively valued provided that colour is not directly associated to genre.
Statistics leave no room for doubt about women’s technology skills, specially amongst young girls. According to the Spanish Statistics Institute, 22.49% of male Spaniards aged 25 to 34 can’t operate a computer. When talking about women, the percentage is lower: 21.26%.
Especiales
Language English [
Divine, an elegant Mp3 design
