Qoo is a brand of soft drink that belongs to Coca Cola Japan and has a mascot (also named Qoo) that is slowly becoming an international icon.
A new Qoo product, very refreshing orange flavor
Blue body full of curves, a single horn on its head, and an overall demeanor that’s very laid back. That’s Qoo, the mascot for a line of soft drinks with the same name made by Coca Cola Japan.
This soft drink first came out 10 years ago, but it’s still considered a novelty because Coca Cola has launched new flavors (peach, orange and apple) and has taken great care to select quality ingredients in an effort to obtain better flavors. The products are low-calorie, they don’t include any preservatives or artificial coloring and they use only the purest water.
In order to launch this new product range, the company redesigned the bottles, which now include fun drawings. They also created a new advertisement for Qoo:
Qoo is really cute, isn’t it? If you’re interested, you can watch more Qoo ads from previous campaigns:
Qoo’s popularity has spread beyond Japan throughout Asia, and has even reached as far as Germany. It’s becoming an international mascot.
In an attempt to reflect this cross-border popularity, a Japanese children’s television show called Ohasuta aired a series of Qoo dances from different countries around the world. You can watch it here.
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A new Qoo product, very refreshing orange flavor
