Thanks to The Impossible Project, a web site dedicated to recuperating Polaroid, the legendary instant cameras will go back into production in 2010.
Celebration Pack, sold out within a few hours
The Impossible Project, that web site that has been trying to put Polaroid cameras back into circulation since 2008, has finally achieved its goal. The company that has the right to Polaroid is called Summit Global Group and, a few days ago, they held a press conference where they announced plans to start selling the instant cameras and their cartridges again in 2010.
This is the best news in years for Polaroid-lovers, fans and those prone to nostalgia. Just take note of this: a celebration pack composed of an original Polaroid SX-70, some spare cartridges, a flash, and a book, was launched in order to commemorate the occasion. Well, the pack was sold out within hours! And that’s with a price tag of 350 Euro (close to 520 dollars).
For months before the camera’s re-launch was announced, The Impossible Project had been trying to manufacture cartridges that would work with the old Polaroid cameras so they could keep the spirit of instant photos alive. Thanks to the money collected by selling T-shirts on their website, and with the help of former Polaroid employees they managed to manufacture black and white film and they announced that they’d start selling their own brand in 2010. Then Polaroid’s new management expressed an interest in The Impossible Project and proposed that they sell the legendary cameras together to the public at large.
Within a few months, you’ll be able to get your hands on a real Polaroid camera. And you won’t even have to bid for it on ebay.
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Celebration Pack, sold out within a few hours 
